What can neuroscience tell us about customer experience (CX)?
Ask anybody who sell anything — hotdogs, financial services, clothing — and they will say that the CX or customer experience is important. Customer experience or CX has replaced customer relationship management as the newest buzz [...]
How can mindfulness meditation make you a better leader?
A leader needs clear thinking, and mindfulness can help you achieve that. It's a tool, and a smart leader doesn't leave a useful tool in the box. Some people have the idea that mindfulness meditation is simply [...]
Neuromagic: Why we are fooled by our own minds
We all know the mind can play tricks on us. But how? Australian magician Nicholas J. Johnson’s new show Deceptology explores what’s known as neuromagic — a field of study that explores why our brains [...]
The neuroscience of habits
We all have habits — some good, some bad and some we don’t notice at all. Whether you are a grandparent or a teenager, many of daily actions are habits. Showering every day is a [...]
Can stress cause psychosis?
Sometimes a stressful day can make you feel like you are going crazy. Maybe you’re not wrong to feel that way… The hormone cortisol is released in response to stress, and researchers at James Cook [...]
How sleep helps us form memories
It has been know for a while that sleep is important for learning and long-term memory formation. What is less clear is how exactly this works. Despite much research, this is an issue that was [...]